CLS eBook 2 - 21 Tips for Strategically Attracting the Perfect Customers

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Ask Yourself. Am I Present? Awaken the Observer and Come Present to Now.

With great gratitude, appreciation and praise we welcome you to the creation space of self love, courage, inspiration and the peace of mind that comes from gently balancing and lowering your brainwaves.

Listening to this ALPHA wave will assist you in creating a transformative meditative state, that will quiet your mind, relieve tension in your body, soothe your spirit, and help you remember how good it feels to be fully present in this beautiful moment of now.

Listen to this ALPHA brainwave as you study the following lesson.

According to behavior therapists it takes a human being at least three weeks to turn a new behavior into a habit. So here are 21 daily Strategic Attraction Tips - one for each of the next 21 days. How many times have you thought, "We need more customers"? The vast majority of business owners and corporate executives believe that all of the problems in their businesses would be solved if they could just figure out the secret to finding more customers. However it may be essential to replace the thought "we need more customers" with the conviction "our business now attracts perfect customers only".

The following 21 tips will help you form the firm conviction that you are attracting the perfect customers, along with creating a powerful attractive force for you that will lead to surprising results! Focus on one for each day and see what happens!

1. You are more attractive when you focus on the horizon. "The place where the sun isn't shining now will be illuminated in a few hours". Today, focus on your goal for your business, ad the perfect customer and enjoy the feelings as you imagine successful outcomes, happy customers, more financial flow, and great press about your company. Focusing on your goals in his way throughout the day is refreshing and will generate energy toward that horizon, your real mission and goal, rather than only the mundane matters in front of you.

2. You are more attractive when you let your perfect customers know they are perfect. Marketing is simply building relationships. The most effective way to build stronger relationships with your most perfect customers is to share with them your vision of the perfect customer and how that perfection fits into your goals and vision for your company. When you do this you are actually offering those customers a unique opportunity to provide their feedback and support. And that in turn engenders their loyalty.

3. You are more attractive when you understand that customers are seeking you. Today we have an opportunity to experiment with the vision that our business is actually a lighthouse with the sole responsibility of shining its light in the midst of a dark and stormy night, directing boats at sea to a safe harbor. In other words we are encouraging you to remember that your customers are looking for you and they are counting on you to make it easy to find your business in the places where they are looking.

4. You are more attractive when you make irresistible improvements. Now that you are in your fourth day you are ready to move the process along at a faster rate by making irresistible improvements. You and your business become more irresistible and attractive each time you attract another perfect customer. In order to make room for more of these, you have to release all of your less-than-desirable customers. We are not asking you to "fire" these customers - after all, without them you would probably not have a business at all. However you must stop complaining about them. Instead, recognize that they have the ability to perform a perfect service for your business if you let them. Problem customers are actually your best tools for strengthening your synchronicity muscles to attract a larger number of more perfect customers because they can show us where we've been willing to settle for less than we deserve.

5. You are more attractive when you listen to your little inner voice. Stacey tells the story of driving past the office of one of her clients, a custom service manager of a bank. And hearing a little voice in her ear telling her to stop and say hello to her customer. Although she didn't have an appointment, she listened to the voice and dropped in unannounced. Her client was happy to see her since she was just finishing a meeting with one of her clients. The synchronicity of the timing of Stacey's unplanned visit did not escape her as her client introduced her to the customer and praised Stacey's workshop. The client was so enthusiastic and complimentary that the customer registered for the next workshop. This is what it's like to attract the perfect customers easily and effortlessly.

6. You are more attractive when you expect breakthroughs to look like breakdowns. Breakthroughs often look like breakdowns at the start. When you are on the brink of expanding your capacity to accomplish even greater successes, it is reasonable to expect that you may not have all the tools or support or information that you require when you begin. You had no way of knowing that you were missing these details because you had no need for them before you began creating your plan. Yet now these missing details are popping up everywhere. While this may make you feel stopped or stalled, you can recognize that it signals your movement toward everything working out to your benefit.

7. You are more attractive when you shift the situation. Most of us spend much of our time figuring out how to make others act the way we want them to: How can I make my sales team close more deals? How can I make that customer sign the agreement by the end of the week? How can I get my boss off my back? Let's experiment today with an alternative approach. Instead of working hard at changing other people, let's try shifting the situation. Shifting the situation requires us to accept the concept that other people are simply a reflection of ourselves. If other people are simply a reflection of us, then it stands to reason that we can change their behavior by shifting our relationship to the situation. Use this tip to assist in identifying the areas of your life and business where a shift is required so you can be even more attractive to your perfect customers and employees.

8. You are more attractive when you acknowledge accomplishments and declare completions. As you mentally and physically prepare for a new week, (and congratulations - you have been practicing the art of attraction of a full week!) you may find that your "inner critic" (very different from your "inner voice") is chiding you for not yet accomplishing the goals you set for yourself. If you listen to this inner critic you will see yourself as a failure, which is not the best vantage point for creating your schedule for the coming week. Today, stop for a half hour to make a list of all that you actually did accomplish in the past week. Open your daily planner and review each day. Then list all those activities, efforts, meetings, and goals that fill you with pride at their accomplishment. Next, list all those activities, tasks and goals that were not accomplished this week. At the end of the list, write the following: "Complete for the week of [date]". This is the reminder to yourself that this week is done. You accomplished what was to be done to the best of your ability and it is now complete.

9. You are more attractive when you share, share, and share yourself. We believe the power of attraction lies in the sharing between two people. We encourage you today to share something with another person. Share a referral, share a compliment, share encouragement, share your thoughts, share your feelings, share your possessions, share your time, share your love, share your knowledge, share your concerns, share your dreams, share your goals, share your questions, share your advice, share your commitment, share your spirit. The more you share yourself, the more you will come to find out about yourself.

10. You are more attractive when you accept that you don't know. "A misty morning does not signify a cloudy day" (Ancient proverb). Today's tip is about not knowing. Have you ever noticed how often you just know how your day is going to go? Or you know how a person will react to a certain situation or information? Or you know how the traffic will be at a particular time of day? Or you know what the look on a person's face means? Today, consider the situations in your business where you just know how something is going to go, how someone is going to react, how you will respond - in other words, all the situations where you assume that you know. Then imagine what might be possible if you allow yourself not to know. It's an opportunity to start fresh with an open, uncluttered mind so that there is room for new - and more fulfilling - information to be received.

11. You are more attractive when you are in the flow. To be "in the flow" you must first have followed Tip 10. When we are able to accept that we don't have all the answers, new people and information come our way. To be in the flow, all you need to do is to stop holding on to "the way that it's always been" and trust that there is a better, easier, or more satisfying way to accomplish your goals. Once you start experiencing the "flow" you will also see that wherever you are is exactly where you are supposed to be, even if it is not exactly as you planned. When you rely too much on your own agenda and not open to whatever is around you in the moment you can break the flow.

12. You are more attractive when you welcome interruptions. Have you ever experienced having to meet a deadline and feeling that anything that stopped you from meeting that deadline was wasting your time? If so, you may be pleased to know that today's tip is a short one. Today, treat interruptions as if they were angels with an important message, intended just for you and that is related to the very goal on which you are working to achieve. When you view interruptions in this way, you will find that you are able to stay focused no matter how often others may interfere.

13. You are more attractive when you actively attract abundance. Where attention goes, energy flows. The key questions for today are, where is your attention? What are you expecting to see? When you start to put your attention on the areas where you are lacking, you begin a downward spiral of negativity and depression. When you start to put your attention on the areas where you have abundance, you begin an upward spiral of joy, cooperation, and prosperity.

14. You are more attractive when you delight in the success of others. The tip today encourages us to be "legacy builders". Legacy building means spreading positive words and good thoughts about someone else. We encourage you to make a commitment to surround yourself with people who are successful and to bask in their success. If you agree that others are simply a reflection of ourselves, then you would also agree that the success of others is actually your success too. In addition, their success provides you with an opportunity to envision even greater successes that you want to achieve.

15. You are more attractive when you take immediate action. As you enter into your third week of attracting more perfect clients and customers, it is now time to take immediate action. Why? Because there is power in taking immediate action. And self-empowerment is very attractive. Some powerful actions that you could take now include: (1) focus on your plan every morning for 5 minutes; (2) keep adding qualities and attributes to your perfect customer; (3) call all of your perfect customers and take each one to coffee or lunch on a regular basis (quarterly is a good rule of thumb); (4) each day, select one item from your list of what you must improve, and work on it; (5) complete at least one incomplete task a day.

16. You are more attractive when you establish your expertise. With your power in full force today, it is time to envision yourself as an expert about you industry. Today, offer yourself as a speaker to other networking groups. You are sure to have expertise about your field that members of these groups would love to have from you. When you establish yourself as a speaker with experience, you actually become a beacon of light in the dark haze of confusion that many of your potentially perfect customers experience day to day.

17. You are more attractive when you clear a space in which to create. Strategic synchronicities are produced in clear, uncluttered spaces. In order for our perfect customers to easily find us, we have to stand out in a crowd. The best way to accomplish this is to be surrounded by clear space - both physically and metaphorically. Today, take a more active approach to bringing in more perfect customers by clearing a space in which to receive them. Find items in your office you can give or throw away…or just file and put things away and clean your car.

18. You are more attractive when you have a field day. By now you may have attracted some perfect customers, the relationships with your existing customers may be improving, or you may noticed that your attitude and approach to your work is becoming more positive. These are indicators that you are becoming comfortable in mastering the attraction process. How does it feel? Is it comfortable or uncomfortable? Are you happy or are you concerned about how you will meet the demand if business continues to go so well? When we get close to success, staring it in the face can be frightening. When we see that we can realize our wildest dreams, often we don't know what to do with the success. It's a new feeling and it can be uncomfortable and unsettling. The fact that fear and worry are the most common response to success may be the fundamental reason why most people never actually achieve their dreams. So see if you can take a 24-hour break from fear of the future - to have a field day with your success!

19. You are more attractive when you break bread with a competitor. The tip today is a bit outrageous: call one of your competitors and invite him or her to lunch with the goal of transforming this competitor into a collaborator. As a synchronicity strategist, you should always be prepared to refer less-than-perfect clients to someone else in your industry for whom they are perfect. The only way to truly know your competitors is to build a relationship with them. Imagine being a hero to your prospects because you have shown them that you have their best interests in mind. And imagine keeping your own space clear s that you can attract the most profitable and enjoyable customers for you to serve!

20. You are more attractive when you gain clarity about yourself. You have been honing your abilities and capacities for manifesting what you want in world for almost three weeks. This is powerful, yet it's been developing within you on a very subtle level, so quietly that you might not realize how different you are becoming to those around you. Your ability to be clear about who you are, what you are doing, and what you want your perfect customers to expect of you is what makes the difference.

21. You are more attractive when you watch for previews of coming attractions. As you complete your third week practicing these tips, watch for "previews of coming attractions", which are confirmations from the universe that our strategic attraction plans are working.

Love Your Now,

The Transformation Team

David Cook